Who knows what they were thinking. Wait, I know:

"It can't be that hard to waltz into Shanghai, open up a three-storey brewery with hundreds of seats, investment millions in the buildout and pay crazy rent, and turn a neat profit, right?"

Well, sadly, it was. Let's see if the Hofbrau Haus can make something of this very impressive space...

And do something about that awful music. Richard Marx doesn't make anyone want to drink hefeweizen; it makes them want to leave.